Avoiding the Icebergs

Even the best-laid plans can hit a snag, often due to hidden objections, a lack of support, or priorities that don’t quite line up. Think of these as corporate icebergs – they’re sneaky and can put a dent in your dynamic loyalty and customer experience (CX) enhancement plans, and it’s usually not something you saw coming. If you’re gearing up for a loyalty program initiative that needs everyone on board and the budget to back it up, it’s smart to look out for these icebergs or even the smaller bumps along the way. Getting your leadership team to take this assessment is a great first step. It’ll help you spot potential challenges early on, so you can navigate around them and steer your project towards success without any unwelcome surprises.

The assessment is designed to gauge leadership's readiness to back and invest in a loyalty program that leverages gamification and boosts customer engagement. By evaluating investment buy-in, understanding the impact of CX, willingness to allocate resources, and attitudes towards gamification, you'll get a clear picture of the support level. The insights gained will help you tailor your approach, ensuring leadership is fully aligned with the program's objectives and ready to tackle any icebergs that might lie ahead.

How to Roll Out the Leadership Readiness Assessment for Loyalty Initiatives

Step 1: Distribute the Assessment Document Overview: The downloadable assessment contains three important pages. Page 4 is the leadership readiness assessment. Page 5 provides interpretation guidelines for individual scores, and Page 6 includes a worksheet for compiling scores and suggests steps for moving up the support levels. 
 Sending Instructions: Save Page 4 as a separate document. Then email the PDF to each senior leader with instructions to complete the assessment. Emphasize the importance of their honest and individual responses to accurately gauge the team's overall readiness for customer engagement investments.

Step 2: Include Logistics and Alay Fears in Your Messaging Deadline: Set a reasonable deadline for the completion and return of the assessments. Remind participants of this deadline as it approaches to ensure timely submissions....

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