New Partnership Announced
Tronic Partners with Eastedge Studios to Revolutionize Web3 Gaming and Brand Engagement
Tronic, a pioneer in AI-driven brand engagement and loyalty solutions, has announced its planned acquisition of Eastedge Studios, a renowned developer of interactive games, XR, and Web3 technologies. This strategic partnership marks a significant milestone in redefining consumer experiences in Web3 gaming. The Tronic Network has seen impressive growth since Q1, and with the integration of Eastedge’s innovative Moonbase gaming platform and its Ethereum based $FTW token, the two companies are poised to deliver unparalleled gamified experiences that strengthen brand loyalty and consumer connections.
A Strategic Partnership for the Future
This partnership blends Tronic’s expertise in creating data-driven brand engagements with Eastedge’s interactive gaming platform. The acquisition welcomes Eastedge’s core leadership team—Matt Johnson (Founder & CEO), Zack McClary (Production Manager), and Misty Johnson (Operations)—as full-time Tronic team members. Together, they bring a wealth of skills in gamification, Web3 development, and operational excellence.
“Eastedge’s team brings a rare combination of creativity, technical prowess, and a proven track record of building high-engagement solutions,” said Christina Marshall, CEO of Tronic. “Their cutting-edge gaming platform will not only enhance our existing offerings but also unlock new opportunities to make every brand moment playable and memorable.”
Elevating Gamification and Web3 Engagement
With 2.85 billion mobile gamers globally in 2024, the partnership taps into the booming gamification market, projected to reach $190.87 billion by 2034 (Precedence Research). Eastedge’s Moonbase gaming platform enables players to compete in weekly leaderboard challenges through seamless integration of smart contracts, NFTs with in-game utility, and player-driven economies. When combined with the Tronic Play platform, brands can now offer hyper-personalized, game-like experiences that drive 5–10x higher engagement and 3–5x improved conversion rates compared to traditional methods.
“Tronic has built an incredible platform that we believe will become the standard for brand loyalty and engagement,” said Matt Johnson, Founder & CEO of Eastedge Studios. “Combining our Moonbase gaming platform and $FTW protocol with their innovative Tronic Play platform bolsters each company’s vision and will offer highly targeted and deeply meaningful rewarded experiences for consumers and players alike. We are very excited to be joining the Tronic team!”
Looking ahead, Tronic aims to redefine how brands connect with consumers by leveraging the combined strengths of its platform and Eastedge’s gaming technology. The integration of richer game types will enable brands to create immersive journeys that blend real-world interactions with digital rewards—fostering deep, authentic loyalty and unlocking new revenue streams.
“Eastedge’s gaming mechanics and Web3 expertise are critical to the future of Tronic’s platform,” said Travis McElroy, Managing Partner of Tronic. “Rich, interactive game types are the key to unlocking deeper consumer engagement. Together, we’re building a world where brands don’t just connect with their audiences—they create missions that consumers can’t resist playing.”
About Tronic
Tronic is a leading provider of AI-driven brand engagement and loyalty solutions, empowering brands to create personalized, gamified experiences that drive growth. Through its core components—Tronic Play, Tronic Studio, and Tronic Network—brands can seamlessly integrate data, build custom journeys, and offer exclusive rewards. Tronic delivers measurable results, including up to 30% engagement rates and 70% conversion rates. Headquartered in Dallas, TX, Tronic is redefining the experience-based economy.
Website: www.tronic.app
About Eastedge Studios
Founded by Matt Johnson, Eastedge Studios has spent the last decade delivering cutting-edge games, apps, and experiential content for top brands and creators, including DeMarcus Ware, The Eh Bee Family, FGTeeV, The Annoying Orange and more. With expertise in Web3, blockchain, and gamification, Eastedge’s
Eastedge Website: www.
$FTW / Moonbase Website: www.apolloftw.com
For more information, contact:
Tronic Media Relations
Email: [email protected]
Phone: +1 (469) 663-3246